Traffic Exchange Sites That Don’t Work

As dedicated bloggers, we are all looking for ways to generate more traffic to our sites. From a business standpoint, the more traffic you have to your Web site, the greater chance you have of someone clicking one of your ads. From a creative standpoint, a writer is nothing without his or her readers. Furthermore, with an estimated five million blogs floating around the Internet, we can’t simply rely on search engines to funnel visitors our way. That’s why it’s important to create your own traffic streams. One way to do that is through traffic exchange sites. While there are quite a few of this type of sites, there are more specialized sites that focus on blogs and these are the services I want to discuss here.

The way these sites work is like this: For every blog you visit through whichever service you’re using, your blog will receive a visit in return from someone else. Most of the time, it’s not a 1:1 ratio. You’re more likely to find 2:1 ratios, meaning for every two blogs you visit, your site will receive one in return. The traffic exchange site keeps track of your blog surfing through a special javascript program that runs in your browser. Once you activate the program, it automatically loads a random blog. A 30 second timer counts down and then a security question pops up to ensure you’re actually surfing and not having a bot do it for you. The timer is there to give you a chance to read the blog before moving on. The idea here is that you might find something you enjoy and now that blog has a dedicated reader. And the same goes for you when someone randomly views your blog through this system.

There are a few problems inherent with blog traffic exchange sites. The biggest problem is that the community is full of bloggers. By nature, bloggers want readers, not to become a reader. So, more often than not, you will have people landing on your blog who are just waiting for the timer to countdown so that they earn their credit. Even if this particular surfer is making a genuine effort to read blogs, you only have 30 seconds to sell them before they answer the security question to view the next blog. This problem of non-reading is further compounded by these traffic exchange sites completely randomizing their pool of blogs. It’s not surprising to run into the same blog three or four times during your surfing for credits.

Two of the more useless blog traffic exchange sites are BlogSoldiers and BlogMad. BlogSoldiers took forever to get an admin to approve my site. Once I was finally approved, any time I made an alteration to my preferences for my blog credits, it required the same interminable admin approval. Lastly, I think their community might be dead, because I’ve set my preferences to use 100 of my earned credits a day, meaning I want to have 100 visitors see my site through BlogSoldier surfing a day. Instead, I get maybe one view every two days. Last I checked, I had over 400 credits waiting to be used.

BlogMad is just as dead. While their system gives you plenty of ways to earn credits, like challenging other blogs to fights, credit lotteries and referrals, I don’t think there’s enough people using that service anymore. Once again, I only get one or two hits every two days. Sadly, they’re usually from the same few people.

The biggest, most glaring problem with these two blog traffic exchange sites is that you can permanently resize the window while you surf for credits. I was able to earn over 400 credits in one day on both sites while at work, just by keeping the surfing windows as small as possible and answering security questions every 30 seconds or so. People using those services are now truly only surfing for the credits and not for the reading.

The best bet is to stay away from traffic generating gimmicks like these altogether. They’re time consuming and don’t produce any quality visitors.

Editor-in-Chief/Publisher
  1. wtf. has anyone actually made revenue off those kinds of sites, aside from the ppl who run the exchange site.

  2. I suppose it’s possible. In fact, I’m sure if you find a traffic exchange site with an active community you’ll probably find an increase in click-thrus. It’s just the two I listed are garbage.

  3. “by nature, bloggers want readers, not to become a reader” – thats so much true, it is almost like in life everyone wants to receive but nobody wants to give, but then no matter for how many traffic exchange sites you sign up, if your content is not up to the level, people will never care to come back.

  4. Traffic Exchanges work, with blogs I see two problems:

    1. blogs need to be updated daily
    2. gaining loyal readers

    By updating your blog daily you will be changing the content of what a TE blogger will read/see.

    Trying to gain loyal readers would be best served by offering value in exchange for their contact info so you could send them a daily update on your blog. If they like the title they would visit it.

    My suggestion is if you are trying to drive traffic to your blog, instead focus on capturing names from TE’s get them subscribed and send out a message daily with your title included. They can decide if they want to read your blog or not.

    Hope this helps.

    Easy Traffic

  5. Advertising on a traffic exchange is an art. The most effective way is to NOT submit your blog or website directly. You should use a squeeze page to capture leads and build your list. You can then email your list about your blog or website.

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