Sprinkles Cupcakes Promotes ‘People Like Us’

DreamWorks Pictures and Sprinkles Cupcakes are teaming up to promote the film People Like Us, starring Chris Pine and Elizabeth Banks. The film is about estranged family members coming together, so in that spirit, Sprinkles Cupcakes is planning special events on the five upcoming family-themed holidays. Make sure to visit any of the 10 Sprinkles Cupcakes locations around the country on these dates:

  • May 2 – Brothers and Sisters Day
  • May 13 – Mother’s Day
  • May 18 – Visit Your Relatives Day
  • June 17 – Father’s Day
  • June 26 – National Forgiveness Day

On those days, Sprinkles Cupcakes will give a free cupcake to each customer in between the hours of 12 noon and 2 p.m. who says, “People Like Us.” In addition to free cupcakes, on May 2 free coffee will be provided by way of People Like Us-branded coffee trucks or carts. Free is never a bad deal!

People Like Us is a drama/comedy about family, inspired by true events, starring Chris Pine (“Star Trek”) as Sam, a twenty-something, fast-talking salesman, whose latest deal collapses on the day he learns that his father has suddenly died. Against his wishes, Sam is called home, where he must put his father’s estate in order and reconnect with his estranged family. In the course of fulfilling his father’s last wishes, Sam uncovers a startling secret that turns his entire world upside down: He has a 30-year-old sister Frankie whom he never knew about (Elizabeth Banks). As their relationship develops, Sam is forced to rethink everything he thought he knew about this family—and re-examine his own life choices in the process.

The film releases in U.S. theaters on June 29, 2012, and is rated PG-13.