Dreamworks recently released How to Train Your Dragon and it’s a wonderful film that I recommend everyone go see. While the animated feature did capture the number one box office spot, ticket sales were below projections negatively impacting stock value.
After more modest-than-expected opening for Paramount’s 3D toon, the question facing DreamWorks Animation is whether “How to Train Your Dragon” will be able to hold onto screens long enough to build a blockbuster-caliber audience.
While films like “Dragon” generally have a long life in theaters, particularly in advance of school holidays, the 3D phenom is challenging that assumption because of upcoming releases fighting for digital screens.
Those fears seemed to have landed on Wall Street Monday where shares of DreamWorks Animation SKG Inc. dropped 9.2%. But exhibs don’t seem overly concerned.